Look Both Ways Campaign Expanding to High Desert
Look Both Ways Campaign Expanding to High Desert

Caltrans is spreading its Look Both Ways campaign to encompass the Coachella Valley, High Desert and Inland Empire areas. The goal of the campaign is to increase pedestrian safety and reduce pedestrian injuries and fatalities.

Fatal pedestrian accidents have been on the rise over the past two years in the Coachella Valley. To help combat the problem, Caltrans has put up seven billboards along I-10 urging drivers to watch out for pedestrians. With the expansion of the program, billboards will also go up in the Inland Empire and High Desert.

What’s Causing the Increase in Pedestrian Fatalities?

According to Caltrans, increased traffic due to the area’s growing population might be playing a role in the issue. Of course, distracted driving is also likely contributing to the rise in pedestrian fatalities.

Multiple organizations contributed to the creation of the Look Both Ways campaign. Palm Springs mayor Robert Moon, the Coachella Valley Association of Governments, the California Highway Patrol (CHP) and Palm Springs police chief Bryan Reyes were some of those involved.

“We’re glad to see our region’s leaders coming together to address the growing issue of pedestrian safety,” said Attorney Walter Clark, founder of Walter Clark Legal Group.

Our firm has been handling personal injury cases throughout the California Low Desert and High Desert communities for over 30 years. With a 95% success rate, the personal injury attorneys at Walter Clark Legal Group will fight to hold those responsible for your loss accountable and win compensation to cover medical bills, lost wages, and pain and suffering. If you have been injured in an auto accident and want to discuss your legal options, contact us today for a free consultation with an experienced personal injury lawyer. We have offices in Indio, Rancho Mirage, Victorville, and Yucca Valley and represent clients through the entire California Low Desert and High Desert communities.

DISCLAIMER: The Walter Clark Legal Group blog is intended for general information purposes only and is not intended as legal or medical advice. References to laws are based on general legal practices and vary by location. Information reported comes from secondary news sources. We do handle these types of cases, but whether or not the individuals and/or loved ones involved in these accidents choose to be represented by a law firm is a personal choice we respect. Should you find any of the information incorrect, we welcome you to contact us with corrections.

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