Ice Bucket Challenge: Slacktivism or Charity?

Did the ALS Ice Bucket Challenge in 2014 actually work, and did it hurt other charities? It did work, and reportedly raised $220 million worldwide. The ALS Association received 13 times as much in contributions as it had in the whole preceding year.

Slacktivism, a way for people to feel virtuous without doing much, turned out to be only a fear. People did participate and donate. While those who made contributions in the challenge didn’t do so again, according to Giving USA, other individual charitable donations in the US rose almost 6% in 2014, so other charities were not hurt by the challenge.

The use of social media and the cell phone allowed what anthropologists call “extreme ritual” and made people more generous. The Ice Bucket Challenge took tools typically used for private amusement and turned them into public good.

Our firm has been handling personal injury cases throughout the California Low Desert and High Desert communities for over 30 years. With a 95% success rate, the California personal injury attorneys at Walter Clark Legal Group will fight to hold those responsible for your loss accountable and win compensation to cover medical bills, lost wages, and pain and suffering. If you have been injured and want to discuss your legal options, contact us today for a free consultation with an experienced personal injury lawyer. We have offices in Indio, Rancho Mirage, Victorville, and Yucca Valley and represent clients through the entire California Low Desert and High Desert communities.

DISCLAIMER: The Walter Clark Legal Group blog is intended for general information purposes only and is not intended as legal or medical advice. References to laws are based on general legal practices and vary by location. Information reported comes from secondary news sources. We do handle these types of cases, but whether or not the individuals and/or loved ones involved in these accidents choose to be represented by a law firm is a personal choice we respect. Should you find any of the information incorrect, we welcome you to contact us with corrections.

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